Research and Consultancy

The transdisciplinary research of the Institute for Tourism and Leisure (ITF) applies and develops inter- and transdisciplinary methods and converts the obtained findings into practical services and consultancy projects. The synthesis between the application and re-combination of established qualitative and quantitative methods, practical and participatory problem solving approaches and close linkages to education and training are cornerstones of success within the ITF. In this context, the ITF focuses on four main overlapping thematic aspects:

Destination development

Aussichtsplattform il Spir (Graubünden Ferien)

We (the ITF) support destinations in the (re-) positioning of services and products on the national and international market. We design strategies and carry out feasibility studies for tourism projects, develop business models and engage in market analyses and market research – innovative, business oriented and efficient.

Customer management

Handysafari Lenzerheide Quelle GRF

We acknowledge that consistent observations and analysis of both consumer behavior and satisfaction are vital for the tourism sector. We therefore analyse and model the behaviour of current and potential guest segments, support service providers with several measurements regarding quality, value and customer satisfaction, perform choice experiments, do mystery checks and offer in-house training.

Hospitality

Bergrestaurant Lenzerheide (Graubünden Ferien)

We create, support and guide 4-season sales strategies for better performance. Regarding the concept of sustainable accommodation we look at the development, implementation, operation and marketing of new products including business planning. We support a process-oriented supply design.

Sustainability

Unterkunft Keschhuette, Graubünden Ferien

We conduct impact-analyses of tourism as a human-environment system in its economic, environmental and social characteristics. Sustainable development requires a comprehensive understanding of the tourism industry and its systemic embeddings in the environment, for example regarding adaptation and mitigation strategies towards environmental change or regarding the  contribution of tourism to sustainable (regional) development.