Executive MBA – Smart Marketing - HTW Chur

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Executive MBA
Smart Marketing

Further education at a glance

Digitalisation is the key driver for Marketing 4.0. Digital strategies, digital business models, digital channels, digital services and changed customer behaviour present a major challenge for marketing. The following questions are addressed in depth in the Executive MBA (EMBA):

  • What are the current digital trends and drivers?
  • Which marketing methods and strategies are expedient in the digital world?
  • How can you achieve differentiation to the competition with digital innovations?
  • Which effects does digitalisation have on consumer behaviour and how can companies use this in a targeted manner?
  • Degree

    Executive Master of Business Administration FHO – Smart Marketing
  • Place of study

    Zurich
  • Begin of study programme

    September
  • Tuition fees

    CH 20 500
  • Teaching language

    German
  • Director of Studies

    Bader Günter More about Bader Günter
  • Application deadline

    10 August