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China expertise
Growth market: Chinese tourists

Growth market: Chinese tourists

The Chinese population’s enthusiasm for and ability to travel have increased phenomenally in recent years, while China is also becoming more significant as a travel destination. China’s economy remains one of the most dynamic in the world as evidenced by the figures of the World Bank. While this provides many opportunities for tourism, it also poses a large number of challenges. HTW Chur and the Institute for Tourism and Leisure are conducting research in this context and also incorporating the topic in their teaching activities.

The Institute for Tourism and Leisure (ITF) has developed its China expertise over several years and contributes to the development of international tourism in the canton of Graubünden.

International university cooperation

International university cooperation

In 2013, HTW Chur and the Shanghai University of Engineering Science (SUES) signed a cooperation agreement. The objective of this agreement is to develop a joint programme that allows SUES students to complete a tourism qualification at PET college level. Within HTW Chur, the lead role in terms of content is assumed by the Institute for Tourism and Leisure (ITF), which makes its specialist expertise available as part of the development of a SUES tourism study programme.

Teaching is divided into 15 subjects which are taught in four blocks (modules) within two years (from the third to sixth semester) in Shanghai. The so-called Sino-Swiss students thus receive a good insight into tourism topics as the 15 modules are adapted to the HTW Chur bachelor’s degree programme in Tourism. The best students are subsequently given the opportunity to gain a Bachelor of Science in Tourism in Chur.

3. Sino-Swiss symposium

3. Sino-Swiss symposium

The Embassy of the People’s Republic of China in Bern and the University of Applied Sciences HTW Chur together organised the third Sino-Swiss symposium of the universities of applied sciences, which took place on 13 November 2018. A delegation comprising around 50 individuals from the top management of Chinese universities was expected at the event.

The symposium’s content is dedicated to the Swiss university of applied sciences model, which is explained in key notes and looked at in more detail interactively in breakout sessions on subjects such as practical research, university management and university didactics.

China Inbound Service research project

China Inbound Service research project

To ensure that Graubünden destinations are successful on the Chinese market, adjustments to products and services are required as well as a successful sales organisation. With the China Inbound Service project, the destinations of Davos Klosters and Engadin St. Moritz are preparing themselves for FIT guests from China.

China-related student work

China-related student work

As part of their bachelor’s or master’s thesis, HTW Chur students look at practical issues that are tackled on behalf of a company or an organisation. Gain an overview of the China-related student projects.

Bachelor Theses

  • Iten, Laura (2018) How to acquire new customers from Switzerland for China tours. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Baumgartner, Jeannine (2017) Chinese sightseeing in Switzerland – A comparative study regarding touristic product & service offerings for Chinese guests in the sightseeing sector. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Bührer, Ursina (2017) Raising Awareness for the Tibetan Exile Community through Tourism. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Ammon, Rahel (2015) Cultural Challenges of Multicultural Cabin Crews: The Case of Swiss International Airlines. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Mende, Daniela (2015) Intercultural Management in Tourism – Travel Motivations and Consumer Behaviour of Outbound Tourists from China Visiting Swiss Winter Destinations. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Hofstetter, Patrizia (2014) From Refusal to Cooperation – How Cosmopolitan Tourism can enrich Interlaken. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Süss, Fabienne (2014) Open the doors to Chinese winter guests in the Swiss Alps – Recommendations for product development. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Wilhelm, Lena (2014) Developing the Chinese market for Alpine skiing. An investigation of the success factors and strategic options for grindelwaldSPORTS. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Wolkersdorf, Eric (2014) Heidi Village Maienfeld and its Pervasiveness in the Chinese Consciousness. Unpublished Bachelor Thesis. University of Applied Sciences HTW Chur, Switzerland

Master Theses

  • Lin, Ke (2016) New Business Strategies and Methods for Chinese Traditional Outbound Travel Company – The Case of GIC Company. Unpublished Master Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Xin, Su (2015) Chinese and Swiss Sister City Relationship – How can use sister city relationship to promote tourism? Unpublished Master Thesis. University of Applied Sciences HTW Chur, Switzerland
  • Chen, Yuan Amanda (2013) Social Media of Swiss Tourism at China. Unpublished Master Thesis. University of Applied Sciences HTW Chur, Switzerland
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