In order to be competitive at an international level, a constant stream of optimisations, realignments and innovations is required. The ITF works on the process of product innovation and also supports tourism companies and organisations in developing new client-focused services. Here, great significance is assigned to modern service design methods (design thinking), which are implemented using the Service Innovation Lab (SIL). In terms of content, a deep understanding of customer needs in existing and new markets is required. These are identified using a wide range of methods, which incorporate the latest methodological and technological developments.
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