Service Innovation in the Tourism Sector - HTW Chur

Research field
Service Innovation in the Tourism Sector


In order to be competitive at an international level, a constant stream of optimisations, realignments and innovations is required. The ITF works on the process of product innovation and also supports tourism companies and organisations in developing new client-focused services. Here, great significance is assigned to modern service design methods (design thinking), which are implemented using the Service Innovation Lab (SIL). In terms of content, a deep understanding of customer needs in existing and new markets is required. These are identified using a wide range of methods, which incorporate the latest methodological and technological developments.


There are various forms of cooperation:

Get in contact with us and we support you in your projects.

Specialist knowledge


Are you looking for a contact person? In our employee database, you can search for employees and filter your results according to various criteria. We look forward to hearing from you.


Deuber Andreas
Prof. (FH), Dr. iur. HSG, MRICS